Hi, I’m Louna — the founder, designer, and everything-in-between behind LUNA LAB Nails.

Today, LUNA LAB is followed by over 22,000 nail lovers on Instagram, has fulfilled 1,000+ orders, and made its mark at markets, malls, and even a 18-day booth at the CNE (Canadian National Exhibition). But it didn’t start that way — not even close.

How It All Started - The Turning Point

Let me take you back to 2017. I was busy — always moving, always doing — but something felt... hollow. That year, I experienced a blackout from sheer exhaustion, which left me with a concussion and three months of forced bed rest. It was brutal. I had no choice but to lie still and think. And let me tell you, hindsight was a brutal teacher.

But in that stillness, something began to shift.

As I stared at the ceiling for days on end, I realized I wasn’t living life the way I truly wanted to. So I started writing. I wrote about my reality, my fears, and — most importantly — my goals. I wanted a life of freedom, creativity, and authenticity. And right at the top of that list?

“Start a business.”

Not for clout. Not for hype. But because I wanted to finally live.

Why Nails?

People often ask me: "Why nails?" Of all things, why press-ons?

The answer goes way back — all the way to when I was nine years old. I used to love nail art as a kid. I didn’t have fancy tools or a big collection, but I had toothpicks, creativity, and an older sister who believed in me. My sister, Rose (she was just 11 at the time), would use her allowance to buy me nail polish. And I would sit there for hours, using the tiniest tools to create little masterpieces on my nails.

I also grew up playing piano — and every time my nails grew long enough to paint, I’d have to clip them short again for practice. It was a small thing, but to little me, it was heartbreaking. Nail art felt like me, and I hated having to sacrifice that expression.

So when I discovered press-ons, it was like unlocking a whole new world:
💅 I could paint, and design nails — and take them off whenever I needed to.
💅 No damage, no pressure, no compromises.
Just creative freedom.

Fast forward to adulthood, and that passion had kind of faded into the background. But during my concussion recovery, with nothing but time and stillness, I remembered that little girl who found joy in painting tiny canvases. I realized it was one of the few things that brought me happiness just for the sake of it.

And then there were the nail salons. Let’s just say… not my happy place.

I’ve had my fair share of bad experiences — rushed service, painful drills, brittle nails after removal. I wanted something better, something that let me take care of my nails without compromising on style.

Now as a busy working woman with a packed schedule, I don’t have the time (or money) to hit the salon every month. But that doesn’t mean I don’t want to feel like her. You know, that “I’ve got my life together” energy — and sometimes, all it takes is a bomb set of nails to tap into that.

Press-ons gave me back that feeling.
And now, through LUNA LAB, I get to share that same feeling with you.

🛒 Ready to feel like her? Shop here.

Why LUNA LAB Nails Stands Out

At LUNA LAB, every set is handmade with intention. I specialize in short shapes, known for their natural elegance and everyday wearability. Whether you’re drawn to nude neutrals, French tips, or bold customs, every nail is crafted to help you feel more you — on your own terms.

What you’ll get with every set:

💅 Salon-quality finish
🔁 Reusable designs
🧡 Gentle on your natural nails
📦 Packaged with love and care

And no rush jobs here. Every set is made with the same level of detail and care I’d want for myself. Because you deserve that kind of service.

🛍️ Ready for your glow-up?
Shop Previously Loved Sets now

✨ Viral Moments & Global Love

At the top of 2024, one of my Instagram reels went viral, racking up over 4.3 million views. That single reel brought in the exact customers I’d been trying to reach — people who value artistry, care, and intention. That was a turning point for LUNA LAB. I realized it was time to scale. To grow not just in numbers, but in impact — and that meant learning how to build a team so I could focus more on creating and less on everything else.

👀 Follow me on Instagram to see the reel that changed everything.

🏆 Milestones That Still Blow My Mind

This journey has been filled with surreal milestones I never imagined I’d hit:

• 🥇Winner of the 2023 Rise Up Pitch Competition – A moment that validated all the hard work behind the scenes. Watch the process here.

• 🌟Finalist at Elevate Tech Fest 2022 – Standing among creators and innovators and sharing my story was unforgettable. See the highlights.

• 🎪 My first booth at the Canadian National Exhibition (CNE) in 2022 – A 19-day event that pushed my limits and expanded my reach like never before.

• 🎤 Featured guest on The Press On Academy Podcast by ByChloeNails – and the very first guest ever! Such an honour.

• 🛍️ 30+ markets and events around Toronto and the GTA, where I’ve had the chance to connect with so many of you face to face.

💖 More Than Nails: Community, Creativity, & Confidence

The real magic, though, is beyond the numbers. LUNA LAB has introduced me to incredible, like-minded people I never would have met otherwise. I’ve had the honour of mentoring other creatives who want to start their own press-on nail businesses. I’ve also led entrepreneurship and nail art workshops for young girls in community centres — a full-circle moment from that little girl in 2006 painting her nails with toothpicks.

Check out this community workshop I led recently — nothing lights me up more than helping the next generation explore creativity and entrepreneurship.

I’ve also had the opportunity to speak on panels like Toronto’s Very Own at the Ted Rogers School of Management, where I shared what I’ve learned about building a business from the ground up — through wins, failures, and everything in between.

🎯 Still Blooming

The truth is, I’m still learning. I’m still growing. I’m still blooming — just like I dreamed about while lying in bed recovering from a concussion back in 2017. Only now, I get to do it with a brush in one hand, a vision in my heart, and a community of amazing customers like you beside me.

So whether you're here to get your first set of LUNA LAB nails or you're a longtime supporter — thank you. You’re part of this story.

📦 Join the thousands who’ve already discovered LUNA LAB magic. Shop handmade press-ons now.
📲 Don’t forget to follow the journey on Instagram — we’ve only just begun.